Battle Log #4 – Sales Pants On

Excuses are over. Procrastination is over. The sales pants are on — and the sales strategy is officially in motion.

At the end of the day, sales is pretty simple stuff. “Trust the process.”
That is — if people would actually do it systematically.

In the best sales organizations I’ve seen during my career, the above-average performers aren’t necessarily the slick-haired, fast-talking hotshots. They’re the ones who stick to the routines:

A set amount of daily prospecting → leads, with a semi-predictable conversion rate, to meetings →
to proposals → and at the end of the pipeline, to deals.

Rinse and repeat. Keep it simple, stupid.

With that playbook, I went to war.

In the full video, I cover:

• My thoughts on sales and sales processes
• The model and tools I’m using to tackle this
• What kind of clients I’m targeting — and how
• Ville’s sales strategy in a nutshell
• If sales really is this simple… why doesn’t everyone do it?

This is the framework I moved forward with this week — and we’ll refine the process along the way based on results.

🎬 Watch the full video below (in Finnish)