The Man
Himself
WHO I AM
I’m Ville. A battle-tested marketing leader with a global mindset, humor and a ruthless focus on action.
For over a decade, I’ve built, led, and scaled domestic and international marketing operations: running global functions, cutting through noise, and turning strategy into measurable results.
No fluff. No BS. Just marketing that performs.
Now that’s the short version! If you enjoy a longer read, there’s plenty more below!
WHY I BUILT V-LANCE
I built V-Lance after seeing the same failure pattern again and again:
flashy corporate ideas with no follow-through, and data-heavy plans with zero soul.
One looks good. The other sounds smart. Neither moves the needle.
Real marketing lives at the intersection of clear, data-driven strategy and human creativity, powered by modern tools, including AI, but never hiding behind them.
And let’s be clear: I have zero tolerance for corporate or LinkedIn jargon. Buzzwords don’t build brands. Empty insights don’t drive growth. If it sounds clever but says nothing, it’s dead weight.
At the heart of it, I saw a real need in the market for step-in style of CMO expert: A Fractional CMO
WHY FRACTIONAL CMO SERVICES?
At the core of V-Lance is Fractional CMO leadership, because the market doesn’t suffer from a lack of tools or tactics, it suffers from a lack of command. Too many companies are stuck between hiring a full-time CMO they’re not ready for and juggling agencies, freelancers, and platforms with no one truly accountable.
The result is busy marketing, unclear priorities, and stalled growth. A Fractional CMO fixes that gap: senior-level leadership, strategic clarity, and operational direction, without the overhead, politics, or delay of a full-time executive hire. In today’s fast-moving, fragmented landscape, companies don’t need more activity. They need someone to take the helm, set the direction, and make marketing perform.
At V-Lance, I don’t sell services, I form partnerships.
Your ambition + my experience, translated into marketing that is strategic, scalable, and actually reflects what your brand stands for.
What that looks like in practice:
- I design and deploy marketing strategy that fuses strategic and tactical into one cohesive, working system.
- I lead cross-border, multicultural teams and align them around a single objective.
- I use data as the compass to determine where to spend the money and resources.
- I bridge vision and execution, turning growth goals into disciplined, day-to-day marketing operations that deliver.
In short: I help companies build marketing that doesn’t just look good or “feel right,” but actually works, across borders, markets, and metrics.
DOES THIS GUY KNOW ANYTHING, WHY SHOULD I TRUST HIM?
Short answer: yes.
Long answer: because I’ve done the work, in real businesses, under real pressure.
I’ve sharpened my craft through hands-on leadership, not theory. I’ve led precise focused initiatives as well as scaled global marketing operations across multiple markets. Different contexts, different constraints, same objective: results. Strategy without execution is useless. Execution without direction is chaos. I operate where the two meet.
I believe that good marketing is not magic, it’s a simple, repeatable formula:
- Know who buys from you
- Know what makes them buy
- Know where to reach them
- Design → implement → measure → optimize
- Profit
- Party
Yes, the real world adds friction, nuance, and complexity. That’s exactly why I exist: to bring structure, clarity, and momentum when things stop being simple, right when you need me.
In the past I’ve delivered results in various roles for various companies, both on the marketing agency side at Avidly, and on the other side of the table as head of international marketing for Smartvatten. I’ve designed and implemented strategies for LM Dental, Westas, Cupori and many more.
If you want the receipts, my full track record is public.
Take a look at my LinkedIn profile below.
WHO I AM OUTSIDE OF WORK
Originally from Turku and now based in Espoo, Finland, close to the sea, where I belong. When I’m not working, you’ll usually find me on the water or on the jiu-jitsu mat. I sail whenever the Finnish summer allows, and yes, some meetings absolutely happen remotely from the deck.
I’m a black belt in Brazilian jiu-jitsu, with 15 years of practice and over a decade of competition. I’ve competed both domestically and internationally, with several national titles and podium finishes at European and World-level tournaments.
You could always translate that into “what this has taught me about B2B-marketing” LinkedIn BS, but let’s not go there.
If you didn’t already guess, I’m into all things 80’s, be it action movies, music or muscle cars, hence the branding. I’m a strong believer that life is too short not to have a laugh (especially at yourself) or take it way too seriously.
If you value clarity, results, and a global perspective, and you don’t just want marketing, but marketing that actually works, let’s talk.
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